
Taxpayers will cover the costs of celebrating the Steelers' sixth Super Bowl victory, but the boost to the economy and the city's image is worth the price, business owners and city officials said Wednesday.
The city spent $79,500 to deploy 258 police officers and legions of clean-up crews for the Super Bowl XLIII victory parade attended by an estimated 350,000 people Tuesday, said Public Safety Director Michael Huss.
The Steelers did not contribute any money, and the team did not return a call seeking comment.
Corralling rowdy fans who flooded city streets after the win Sunday night was more expensive, Huss said, a cost "approaching $500,000."
Sunday's costs were higher in part because of overtime shifts and use of police, firefighters and other personnel. About 653 police officers patrolled hot spots in Oakland, the South Side and North Side, and elsewhere, Huss said.
Money to cover both celebrations will come from an annual allocation the state gives Pittsburgh to host "regional events," Huss said.
The size of the fund is expected to be cut this year, from $6 million to $3 million, said Chuck Ardo, spokesman for Gov. Ed Rendell.
"We're the region's leader, so we have to do these extra events, and these state funds, fortunately, are provided specifically for this," Huss said.
Michael Edwards, president of the Pittsburgh Downtown Partnership, likened the economic impact of the parade to the city's annual Light-Up Night, which typically attracts an estimated 200,000 people and generates about $5 million in revenue for Downtown businesses.
"I would suggest that the impact (of the parade) is probably more than that because of the extraordinary amount of people who showed up Downtown," Edwards said.
Some business owners welcomed the midweek bump in profits.
"It was one of our busiest days," said Bonnie Behling, manager of Legal Grounds, a coffee shop at the corner of Grant Street and Boulevard of the Allies. "I wish every day was like that."
The store added $1 hot dogs, $3 sausages and black-and-gold hot chocolate topped with whipped cream and crushed Butterfinger candy bars to its menu for the day.
James Mitchell, owner of Mitchell's Bar and Grill on Ross Street, said business was as brisk as it is during the city's yearly St. Patrick's Day parade.
"People were in a good mood and were tipping pretty good," he said. "Compared to a typical Tuesday, business was up 40 percent."
Huss said the city strengthened security based on lessons learned from the Super Bowl parade in 2006. For example, public safety officials lengthened the route to provide more spots to view the parade and added barricades ? donated by surrounding counties ? to control crowds.
There were no arrests and only a few minor medical emergencies, including an asthma attack, a seizure and someone who fainted, Huss said.
"To get through that large of an event with an estimated 350,000 spectators without one single arrest is both a compliment to the people that participated and to the police officers that worked the detail," Huss said.